 
How Much to Spend Find out how much you should be spending on your website
The amount you spend on your website should be determined by your company's advertising budget.
What are your goals? What are the expectations of your site visitors?
It is both important to address your goals and also include your visitors' expectations.
Without either one, your site will not be complete. There may uses that you
haven't considered as you look at your competition. The more you can become
familiar with these details, the easier it will be to determine your costs.
Waztech Internet Services will help you determine what is required for your website.
Is your business already established?
It is important that your website accurately represents your company image.
If your business has an identity, then the imagery for your website should be
an extension of what already exists. For businesses that have not yet developed
an identity, the creation of a website is an opportunity to create your image
at the same time.
Waztech Internet Services provides design and identity consulting/construction.
What is required in terms of skills, experience and level of design?
What size design firm do you have the budget to hire? Will it be a high profile,
medium-sized, or small company? There are three considerations to keep in mind
when choosing: creative design, programming, and marketing. In general, the
more skilled and experienced the design firm, the higher their rates. Some design
firms use a per-project cost, others create your site on a per-page cost (usually
for low cost sites).
Waztech Internet Services provides a detailed project proposal with itemized cost fees.
What is the budget for your new website?
To find your website budget, you first need to determine your marketing budget
for sales and support. Also, what are your expectations/projections for revenue
and/or reduction of expenses from your website? Your budget should match the
level at which your business is operating. In other words, your budget could
range from a few hundred dollars, to a couple of thousand dollars depending
on what you can afford to spend. The details and complexity of the website also
determines the cost of your website. For example, if there is a need for programming
and database integration, the costs involved are determined by the complexity
and knowledge of the design team. You must also remember website promotion and
marketing costs have to be determined at the same time.
Waztech Internet Services will consult with you to determine the costs involved in developing your website.
What does it cost to not have a website?
How much you are paying for marketing, communications, and customer service
that could easily be integrated into a website? Are you mailing marketing brochures
or other printed material? Do you get calls asking for information? Does your
company spend too much time answering the same questions that could easily be
answered on your website? While a website can not totally replace traditional
advertising and marketing, it can be a very helpful addition. Cost savings begin
once that first contact is made through your website. An intuitive website will
save you time and give you greater control over the information that you are
providing.
Waztech Internet Services is able to provide you
with the tools necessary to save you time and money.
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